About us

We are the first Argentinian Chocolaterie in the UK. We specialise in Luxury Alfajores, truffles, bars and dragées with Latin American identity.

We are travellers, adventurers, revolutionaries who are proud to be Argentinians abroad and share our passion for Alfajores with a twist with as many people as we can.

Maria Romero Head Chocolatier

I Maria, have been a chocolatier for 20 years working in hotels like The Savoy Hotel and Hilton Buenos Aires, in chocolate shops like Rococo Chocolates and L'Artisan du Chocolate, teaching chocolate sculpture and chocolate making to many students and always looking for something exiting to create. Finally, after two lovely kids and a few trips back and forth to Argentina and the UK I realised I was ready to fulfil my dream of a family business bringing out my identity and my creativity as who I really am as a chocolatier. And then SUR Chocolates was born. 

My husband Emanuel working in PR and Media bringing his creative ideas and I as the maker want to share with you the true experience from the South so while you eat an Alfajor you can see art, or listen to music or know a bit more about a region. We are complex and contradictory, passionate and loud people, a bit like tango, a bit like lots of people around the world and yet unique. 

 

SUR is made of childhood tasting memories that got stuck in my heart, like my mum cooking sweet rice pudding (I can still see her every time) or my school kiosk which I used to adore and visit more than frequently. Noises and heat in summer, colour and music. Ohh...the experience of an Alfajor was always there with friends or family a partner or in loneliness...the greedy Alfajor.  

We want to conquer the world one Alfajor at a time (or many) and to bring SUR to anyone who wants to travel just from where they are. 

Maria & Emanuel SUR Chocolates

 

 

 

 

 

 

Some of our favourites press articles with products reviews and corporate mentions

Move over Macaron! SUR at OX Magazine

We had fun with this article with a bit of our story and a bite of love (Valentines, 2025)

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  • The Observer Monthly Food December 2025

    Best Christmas Ideas for Food Lovers

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  • Notes on Chocolate review - The Guardian December 2024

    Limited Edition box of Alfajores for Easter

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  • Notes on Chocolate review - The Guardian May 2020

    These Argentinian alfajores might just be the best chocolate treat you have not yet heard of.

    Read article 

Good-looking press

BBC Travel - 2021

Alfajores are synonymous with Argentina – the biggest producer and consumer – where they are as central to the national culinary identity as steak and Malbec.

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FORBES UK - 2022

Valentine’s Day Gift Guide: The Best Artisan Chocolates From Around The World

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News Abroad

Catch us in the spotlight when we made it to National press and TV in Argentina with SUR Chocolates

SUR - As seen on TV

  • La Nación Newspaper - 2021

    Boom en Reino Unido: la pareja que “traicionó” al alfajor argentino para conquistar Europa

    Read Article (in Spanish) 
  • iProfessional - 2021

    Son argentinos, se mudaron a Inglaterra y con sus ahorros abrieron la primera empresa de alfajores gourmet

    Read Article (in Spanish) 
  • Channel 9 - Argentina TV

    María y Emanuel son una pareja de argentinos que la están rompiendo en Londres con la venta de alfajores no tradicionales.

    Watch video (in Spanish) 

Press enquiries? Contact us