It’s here! Introducing CENTRAL our NEW Limited-Edition Christmas Gift Box

2020 marks SUR’s very first Christmas and we couldn’t be more excited to unveil CENTRAL, our new Limited Edition Christmas Gift Box featuring three completely new flavours for you to enjoy this winter.

This collection was inspired by the concept of power and our belief that everyone’s power within can be used to incite change.

CENTRAL was created in collaboration with Argentinian artist RENATTA and features two of her fascinating artworks, “El Poder” (Power) and “El Poder II” (Power II). Her work resonated with us on a whole different level, as her pieces are known for being an expression of her own emotions through the use of incredibly beautiful and mesmerising metallic paints. Plus, who can say no to a little bit of glitter anyway?

What about the Alfajor flavours?  

We thought you’d never ask! Each one of our new Alfajores was created to house a small but mighty surprise in its centre. Each bite brings a new experience, the Sur experience. The contrast in textures is what will keep you coming back for more, making these limited edition flavours a collection not to be missed.

Negro 70% is the perfect Alfajor for those who like a little bit of a punch. Its centre is filled with the most decadent and sweet rum-spiked Dulce de Leche sauce, all guarded by two subtly flavoured orange biscakes and as always, coated in our dark 70% Organic Peruvian Chocolate.

Leche 47% will grow fonder in your heart with each and every bite. This silky milk chocolate Alfajor has a beautifully smooth and nutty centre, courtesy of its Dulce de Leche and peanut butter heart. Also guarded by our signature orange biscakes and covered in velvety 47% Milk Venezuelan Chocolate. What’s not to like?

Last but definitely not least, Blanco 33% will take you on a truly delicious journey with its delicately bitter centre filled with silky smooth Dulce de Leche and crunchy cacao nibs.

These little jewel-like crunchy pieces are the result of crushed cocoa beans, chocolate’s purest and rawest form.
Now that we’ve introduced the new trio of flavours, don’t forget you can pre-order NOW your very own box (or two, or three) of CENTRAL for Christmas - note this is a limited edition release which means there are only 50 boxes available.
Our Alfajores are made fresh and in small batches.
CENTRAL boxes that are pre-ordered for Christmas will be dispatched between the 10th and 18th of December.
 Last orders for this or other products will be taken until 10th of December or until stock lasts!

1 comment

Buenos dias, mucho gusto por aqui quien suscribe, despierto,encendiendo la radio y encuentro a Julio Lagos, a los segundo sale reportandolo a Ud. ante todo, traer los recuerdos del almacen de su abuelo, llegaron esos aromas,pues aqui en mi ciudad TIGRE, BS.AS me transportaron, al primer almacen de Rincon, de don EUGENIO UBIETO. Gracias por traer a mi memoria esos lindos recuerdos, Y EXITOS!!!!!!!! con los ALFAJORES. atte. Gabriel Neves,


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